AI Insights · Timothy · January 2025
Top Beauty Retail Apps in Italy: Q4 2024 Performance
Explore the trends in downloads and active users for the top beauty retail apps in Italy during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the top beauty retail applications in Italy showed varied performance in terms of downloads and active user engagement. Here’s a detailed look at the trends for the top five apps on a unified platform.
SEPHORA - Maquillage, Parfum saw a noticeable increase in weekly downloads, peaking at around 43K in early November. Active users climbed steadily throughout the quarter, starting at approximately 373K and reaching a peak of 464K in mid-December.
Notino: profumi e cosmetici experienced fluctuating download numbers, with a significant spike to 41K in mid-November. Active users similarly rose, beginning at 267K and reaching a high of 446K in early December.
Mein dm maintained stable download rates, with peaks in late November and early December, reaching around 15K. Active users increased from 193K to nearly 288K over the quarter.
Douglas - Parfüm & Kosmetik showed a moderate rise in downloads, peaking at 15.7K in late December. Active users also saw an upward trend, starting at 145K and peaking at 179K in early December.
Bottega Verde experienced steady downloads, with a notable increase to 4.7K in early December. Active user numbers remained relatively stable, with a slight increase from 22K to 24K by mid-December.
These insights, provided by Sensor Tower, reveal the dynamic nature of the beauty retail app market in Italy during this period. For more in-depth data and analysis, visit Sensor Tower.
